A prominent affiliate marketing firm, Catena Media, is making headlines with a strategic purchase in the German market. They are acquiring Delilah Holdings, taking ownership of their iGaming affiliate platforms to bolster their standing in this thriving sector.
This action follows closely on the heels of Catena Media’s recent acquisition spree, which saw them secure Online Media and Newcasinos.com for a substantial £23 million. Their ambition to cement their role as an industry leader is evident.
The agreement includes an initial sum of €4.2 million upon completion, with the possibility of Delilah Holdings receiving an additional €2.24 million over the following year. This performance-linked incentive hinges on the success of the acquired affiliate websites.
What assets are Catena Media gaining through this acquisition? Delilah Holdings manages MrGamez.net and Spielekiste.de, two well-known affiliate websites serving gamers in Germany and Switzerland. These platforms are projected to generate approximately €300,000 in quarterly revenue, boasting a robust profit margin of around 80%.
Catena Media’s CEO, Robert Andersson, expressed enthusiasm about the acquisition, highlighting its potential to considerably broaden their footprint in the German market, a crucial area for their broader European expansion plan.