The famed Italian soccer club, AC Milan, recently announced collaborations with SekaBet and Leyu Sports, designating them as their official wagering associates in Turkey and Asia, respectively. This calculated initiative seeks to capitalize on the immense passion for soccer in these territories to forge stronger connections with supporters.
The alliance with Leyu Sports will prioritize the development of captivating sports and entertainment material customized for Asian viewers, further cementing AC Milan’s standing in this vital market. Concurrently, the partnership with SekaBet, commencing in the 2024/25 season, will provide Turkish enthusiasts with exclusive benefits, encounters, and access to distinctive content through a range of promotional initiatives.
Maikel Oettle, AC Milan’s Chief Revenue Officer, conveyed his excitement about both collaborations, underscoring the vast and fervent supporter base in Turkey and the thrilling prospect of engaging with them through novel avenues.
Andreas Zimmerman, Chief Executive Officer of Sekabet, shared this sentiment, stressing the importance of soccer as an integral part of life for millions and Sekabet’s dedication to breaking new ground and elevating the fan experience beyond conventional betting.
Renowned for providing top-tier odds, we guarantee our members receive maximum value on all bets. Collaborating with AC Milan, an organization with a rich history and incredibly devoted supporters, demonstrates our commitment to excellence. This alliance centers on crafting an unparalleled experience for football enthusiasts globally.”